How did Cernucci begin?Updated a month ago

Fred wanted to wear jewelry which he couldn’t find anywhere online. With inspiration from London’s fashion scene, hip hop music and urban culture, he began designing pieces which he and his friends could wear. A lot of people around him started really liking the jewelry which gave him the idea to make it public and open up an Instagram account. The journey started there. Today, we create both apparel and jewelry, with a continued focus on producing high-quality, bold pieces that reflect street culture and personal style.